In an ever-crowded streaming marketplace, NBCUniversal’s crown-jewel, Peacock, struggles to establish itself as a worthy alternative to giants like Netflix and Amazon Prime. In this campaign, I chose to highlight Peacock’s extensive catalog of memorable sitcoms and favorite movies as a key benefit to the platform. In a time where the world changes a mile a minute, many consumers retreat to familiar media to soothe the punishing impact of the outside world. While Netflix throws you a new program every minute, you can find your comfort show, movie, etc. on Peacock: The Streaming Home of The Classics.