In my “Advertising Campaigns” class, one of the first pieces of work we were assigned was to pick a produce item and construct a campaign around it. Drawn to the “strictly local” nature of the ramp, I sought to align ramps with the regional identity of Appalachia in order to appeal to consumers. As a resident of Western North Carolina during Hurricane Helene, I can tell you first hand that our pride in this regional identity has only been strengthened by the aftermath- and the ramp is a “mascot” or our rebirth. For variation, I also targeted Boone’s large “skater” community with the ever-so-obvious “ramp” pun.